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Human Content AS
Lever your drivers for success
Operationalise your personality
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Acknowledge → Embrace → Exploit

Promote understanding and respect for all varieties of human uniqueness.
Individuals and organisations make better choices.


Daniel Kahneman, the psychologist that obtained a Nobel Laureate, essentially for pulverising the concept of the rational human decision-maker, shares his insights into how heuristics influence our decisions, causing them to be flawed, and what we can do to improve.


The world is full of noise. Few disciplines are as exposed to noise as ours; everything that has to do with people at work.
We strongly recommend the book “Noise”, written by Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. These three give us practical insight into what we can do to reduce noise and make better decisions.


Our values


We provide a comprehensive view of every person. B5-PLUS and F60 give precise information about a person’s unique strengths.

We also consider the organisation and each position comprehensively.

Together, this information allows us to improves decisions in all situations that involve people working together or independent. 


Ethics lie at the heart of all we do. 

One example of our ethical approach is to give equal recognition to the needs of the organization and the needs of the people, to yield the best outcomes for both. 


Our tools, methods and work processes are developed following the recommendations of the international knowledge community on fundamental human characteristics, how it relates to workplace behaviours, job performance and well being, integrated with the humanistic perspective on the person as a whole. 

All our tools are developed in English, Spanish, Swedish, and Norwegian

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