Human Content AS
Lever your drivers for success
Operationalise your personality

Acknowledge → Embrace → Exploit

Promote understanding and respect for all varieties of human uniqueness.
Individuals and organisations make better choices.

Alan McFarlane
Game of Teams Podcast

Incredibly well delivered condensed hour of insight focused on the Human Content body of knowledge by Alan McFarlane in the Tara Nolan, MCC podcast. It is well worth a listen.

David Curran:
B5-PLUS eureka

Listen to the testimonial from David Curran, 2019 Advanced Leadership Program “ALP” participant with Timoney Leadership Institute in Dublin, talking about how he experienced “huge benefits” from Alan McFarlane’s use of B5-PLUS in the integrated coaching provided with the ALP.

Recent Science

The Wiley Blackwell Handbook of the Psychology of Recruitment, Selection and Employee Retention, 2017-2020, and particularly the chapter on "Using Personality Questionnaires for Selection" by David J. Hughes and Mark Batey, confirms how far ahead Human Content is. We have already done what they ask should be done.

Daniel Kahneman, the psychologist that obtained a Nobel Laureate, essentially for pulverising the concept of the rational human decision-maker, shares his insights into how heuristics influence our decisions, causing them to be flawed, and what we can do to improve.

The world is full of noise. Few disciplines are as exposed to noise as ours; everything that has to do with people at work.
We strongly recommend the book “Noise”, written by Daniel Kahneman, Olivier Sibony, and Cass R. Sunstein. These three give us practical insight into what we can do to reduce noise and make better decisions.

Human Kind by Rutger Brennan is truly a hopeful history that could help stimulate a more positive outlook for humanity. It contradicts previous faulty narratives that humans are naturally evil, and that any group of humans is likely to devolve into autocratic and abusive societal systems.

Yuval Noah Harari
Nexus

To better understand the impact of information technology on society and humans lives, Harari dives deeply into the concepts of truth and order, critical aspects of democracy and autocracy, and how we should manage AI.
Harari's assumptions about AI being capable to generate novel ideas are probably exaggerated. His investigations are still useful.

Our values

Comprehensive

We provide a comprehensive view of every person. B5-PLUS and F60 give precise information about a person’s unique strengths.

We also consider the organisation and each position comprehensively.

Together, this information allows us to improves decisions in all situations that involve people working together or independent.

Ethical

Ethics lie at the heart of all we do.

One example of our ethical approach is to give equal recognition to the needs of the organization and the needs of the people, to yield the best outcomes for both.

Scientific

Our tools, methods and work processes are developed following the recommendations of the international knowledge community on fundamental human characteristics, how it relates to workplace behaviours, job performance and well being, integrated with the humanistic perspective on the person as a whole.

All our tools are developed in English, Spanish, Swedish, and Norwegian

Human Content AS Lever your drivers for success Operationalise your personality