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Operationalising personality

Personality

Benefits when you operationalise knowledge about personality:
•  better matching of activities to person
•  better relationships
•  better decision making

Personality measurement

Scientific

Big Five model

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Reliable measurement and ethically sound use of information about personality.

Understand what differentiates strategies in measuring personality, which choices are better, and the subsequent effect on value generation.

Personality

World leading

B5-PLUS

TM

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The most accurate assessment of personality based on the internationally recognised Big Five Factor Model.

Developed to perfection. 

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