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Operationalising personality
Personality
Benefits when you operationalise knowledge about personality:
• better matching of activities to person
• better relationships
• better decision making
Personality measurement
Scientific
Big Five model
Reliable measurement and ethically sound use of information about personality.
Understand what differentiates strategies in measuring personality, which choices are better, and the subsequent effect on value generation.
Personality
World leading
B5-PLUS
TM
The most accurate assessment of personality based on the internationally recognised Big Five Factor Model.
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Developed to perfection.
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